Excerpt from article: Food Marketing Institute (FMI) and Nielsen have expanded their “Digitally Engaged Food Shopper” study with an omnichannel roadmap for the food marketing industry. Featuring more advisory partners, this year’s study will offer a set of actionable tools and resources to allow FMI members to work toward achieving a profitable business in an omnichannel environment. Over the past three years, Nielsen and FMI’s joint effort has revealed insights on current and future digital shopping behaviors within the food retail sector. The 2019 initiative provides a new set of action items with new perspectives from A.T. Kearney, NPD, Precima, » Read More…

The most successful grocery retailers and CPG manufacturers are driving increased sales and profits by delivering an ideal omnichannel shopping experience, which requires having the consumers’ preferred brands on the shelf, at the right time, at the right price. It’s all about delighting consumers by maximizing on-shelf availability (OSA), and giving them the choice to do their shopping in-store, online, or a combination of both.

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