Kargo Partners With RSi To Combat Metric Inflation
Partnership Provides CPG Brands Real-Time Access to Marketing Performance Data, Maximizing Return on Mobile Ad Spend
NEW YORK, December 4, 2018 — Kargo, the mobile brand advertiser that puts the art in ad tech, and RSi, the leading provider of technology solutions that enable CPG manufacturers and retailers to grow and profit, today announced a partnership that’s taking another step toward eliminating ad fraud. The strategic collaboration provides CPG brands with the ability to seamlessly measure the performance and efficacy of their Kargo mobile ad campaigns. As a result of this partnership, Kargo customers can now receive direct measurement capability through RSi, delivering the statistics they know and trust.
In a time where ad fraud and metric inflation have become abundant and sophisticated, Kargo’s partnership with RSi gives CPG brands another level of transparency, showcasing the direct correlation between exposure to a Kargo ad and resulting sales lifts, and offering a credible and measurable alternative to advertising with the duopoly. Traditionally, end effects are much harder to track, but by working with RSi, Kargo is setting up their CPG clients for success— providing them with the credible insights they need to best drive sales via their mobile campaigns.
“RSi is a trusted partner of some of the world’s best-known CPG and retail brands,” said Harry Kargman, CEO of Kargo. “We’re looking forward to making use of their integrations with over 250 of the world’s top retailers to quickly and accurately determine the effects of a brand’s Kargo mobile campaign.”
The service enables Kargo customers to maximize their outcomes, with access to detailed reporting and measurement, including:
- Test vs. Control Methodology
- 24/7 Access to Online Dashboard
- In-flight reporting for optimization based on store level sales performance
- Post-Campaign Measurement & Analytics: end campaign visualization, top line results, targeting efficiency, store sales and trends, high performing store demographics, weekly breakout and post campaign results
“What excites us most about this partnership is the opportunity to combine RSi’s ability to provide the fastest, freshest and most granular analytics on ad performance with Kargo’s commitment to optimized mobile creative,” said Michael Quinn, GM Business Development and Innovations at RSi. “The combination allows Kargo clients to hone campaigns in real-time, maximizing sales outcomes and ROI for our CPG brand partners.”
RSi data is available today for all Kargo customers.
Kargo puts the art in ad tech through our award-winning creative formats, proprietary data solutions and patented technologies. We are a mobile-only advertising company that creates consistently innovative campaigns for over 200 of the world’s best-known brands. Our marketplace is a invitation-only collection of performant publishers that allows us to reach 100% of smartphone users in the United States, a scale that rivals Google and Facebook on mobile while ensuring brand safety, exceptional viewability and maximum security against ad fraud. Additionally, Kargo is the first and only mobile advertiser to achieve 100% ads.txt compliance. Kargo is TAG certified and a member of the Coalition for Better Ads.
Kargo’s achievements have been recognized by some of the industry’s most prestigious awards and rankings including: Adweek Mobile Innovator (2017), Crain’s New York Business Fast 50 (2015-2017), Deloitte Technology Fast 500 (2016, 2017), EY Entrepreneur of the Year NY (2016), Great Place to Work (2017), Top 25 Workplaces in NYC (2017), and Inc. 5000 (2015-2018). Kargo operates in New York, Chicago, Dallas, Detroit, Los Angeles, San Francisco, Sydney and Auckland.
About Ansa from RSi:
Ansa is the automated campaign analytics solution from Retail Solutions, Inc. (RSi), the world’s leading provider of proven technology solutions that enable CPG manufacturers and retailers to grow, profit and rule – from supply chain to shelf. Ansa, powered by RSi, analyzes daily, store-specific sales for major retailers, including Walmart, Target, Kroger and Walgreens. Using these real-time, data-driven insights, Ansa automatically optimizes and measures the in-store effectiveness of digital shopper marketing campaigns run on ad networks, while also enabling CPG’s to fine-tune strategies for future brand campaigns. As its Latin-derived name suggests, Ansa is the industry leader in “closing the loop” between digital advertising and in-store sales. To learn more, visit: www.retailsolutions.com and www.ansainside.com.