There is no argument that a well-conducted field program can create value by complementing retailer resources, educating retailers about the value the brand brings into their assortment and ensuring better-than-average execution. However, the increased availability of retailer data opens a great opportunity for consumer packaged goods (CPG) suppliers to revisit the principles of retail execution and usher it into a new era of transparency and optimization.
The Next-Generation of data collaboration extends well beyond the simple sharing of data. Retailers and Suppliers have the opportunity to improve business performance by leveraging resources they already have – their data! Through this white paper, find out proven methods for driving measurable results, and how to edge out the competition.
How to increase productivity of promotional forecasts
Forecasting can be a challenge for Retailers and Suppliers often resulting in excess inventory, poor customer satisfaction and lost sales. Learn how to use retailer POS and inventory data to accurately forecast sales volumes, calculate missed opportunities, reduce out-of-stocks and drive increased revenues during seasonal and product promotions.