Progressive Grocer: FMI, Nielsen Expand ‘Digitally Engaged Food Shopper’ Study
Excerpt from article:
Food Marketing Institute (FMI) and Nielsen have expanded their “Digitally Engaged Food Shopper” study with an omnichannel roadmap for the food marketing industry. Featuring more advisory partners, this year’s study will offer a set of actionable tools and resources to allow FMI members to work toward achieving a profitable business in an omnichannel environment.
Over the past three years, Nielsen and FMI’s joint effort has revealed insights on current and future digital shopping behaviors within the food retail sector. The 2019 initiative provides a new set of action items with new perspectives from A.T. Kearney, NPD, Precima, Eversight, Mi9 Retail and RSi.
To read the entire article, visit the link below.
Source: Progressive Grocer, https://progressivegrocer.com/fmi-nielsen-expand-digitally-engaged-food-shopper-study