CPG manufacturers invest hundreds of millions each year to optimize go-to-market and in-store execution strategies. The problem is most companies are unable to clearly and factually evaluate the complete ROI of these programs. A key reason is that they lack the data visibility and insight necessary to proactively assess which store to focus on and what actions create the most value. Add in the complex trading partner relationship between retailers, CPGs and broker teams, and the situation becomes even more complicated.
In-StorePower: Empowering Field Teams to Drive Growth, Productivity and Profitability
In-StorePower from RSi is the most comprehensive and proven field team solution that enables CPGs and brokers to analyze and optimize the full range of go-to-market and in-store execution activities. Generating valuable, actionable insights through digital transformation and mobile technologies, In-StorePower significantly improves productivity while dramatically reducing labor and other costs.
With its unparalleled transparency, In-StorePower focuses on the right action, at the right store, at the right time, helping you to generate maximum sales, profits and ROI:
Drive increased sales by improving shelf out-of-stocks (OOS) and enabling the correct and prioritized course of actions to address in-store issues and opportunities
Reduce operating costs with increased field team efficiencies resulting in reduced labor costs and increased profitability
Improve ROI of field execution investments by optimizing each in-store visit with prescriptive actions focused on the highest value opportunities