Month: December 2018

Partnership Provides CPG Brands Real-Time Access to Marketing Performance Data, Maximizing Return on Mobile Ad Spend

NEW YORK, December 4, 2018 — Kargo, the mobile brand advertiser that puts the art in ad tech, and RSi, the leading provider of technology solutions that enable CPG manufacturers and retailers to grow and profit, today announced a partnership that’s taking another step toward eliminating ad fraud. The strategic collaboration provides CPG brands with the ability to seamlessly measure the performance and efficacy of their Kargo mobile ad campaigns. As a result of this partnership, Kargo customers can now receive direct measurement capability through RSi, delivering the statistics they know and trust. (more…)

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