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Ansa inside – Measure and Maximize every campaign

Why include Ansa in your next campaign?
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Ansa, powered by RSi, provides Shopper Marketers and Media Planners with the fastest most efficient store level analytics in digital CPG marketing today.

Ansa automatically optimizes and measures the in-store impact of your campaigns run on leading ad networks. Simply ask your agency for Ansa inside your next campaign. When you do, you will:

  • Increase spending efficiency by 15% – 50%
  • Intelligently target new item, seasonal and promotional campaigns
  • Automatically optimize campaign performance in real time
  • Continuously learn and improve from store-level insights and measurement

Shopper marketers and their agencies rely on Ansa to maximize the efficiency and impact of every marketing dollar.

When you ask for Ansa from any of our trusted ad partners you automatically get targeting, optimization, and measurement of the in-store effectiveness for your digital media initiatives. In addition, the insights provided will help you fine-tune strategies for your next campaigns.


CPG-blue-50 of the world’s leading CPG marketers and their agencies turn to Ansa when they want to prove and improve their impact on in-store sales.

automationAnsa is automatically delivered through the leading ad networks in shopper marketing.

Ansa-yellow-newTo get Ansa inside your next campaign, simply ask your agency or ad partner for “Ansa Inside”.

Ask for Ansa now!

Ask for Ansa from our ad partners

         MaxPoint
DynamIQ
Valassis
Catalina
conversant
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Crisp
MediaMath
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Read more about our partners now.

What is Ansa?

All Ansa campaigns are automatically targeted, optimized and measured using daily, store-level sales from America’s largest retailers including Walmart, Target, Kroger, Safeway, Ahold, Sam’s Club, Family Dollar…and more.

In a nutshell:

  • Increase your spending efficiency 50+% by targeting the most important stores for your products
  • Automatically optimize your campaign performance…on the fly
  • Receive automated post-campaign measurement and insights, 1 week after your campaign ends!

When you ask for Ansa from any of our trusted ad partners you automatically get targeting, optimization, and measurement of the in-store effectiveness for your digital media initiatives. In addition, the insights provided will help you fine-tune strategies for your next campaigns.

 

Ansa-Store-level-targeting

TARGET areas and locations based on historical store sales.
50% of top US retailer stores can drive up to 70% of the sales volume for your campaign’s specific products. Ansa’s ad partners can help you target media towards these historically successful locations and spend your marketing dollars in the most effective way.

 

 

Ansa-Hyper-local-deliverySUPPRESS media in control areas to test effectiveness.
Ansa automatically selects 10% of your campaign’s targeted stores to be held out as control stores for measurement purposes. By withholding media from these stores, you can accurately gauge campaign performance for the 90% that receive media support.

 

 

Ansa-In-flight-optimizationOPTIMIZE media exposure based on daily store sales data.
While your campaign is running, Ansa’s ad partners optimize media in-flight based on the sales velocity of your advertised items. By serving media to high-performing stores, you can maximize results.

 

 

Ansa-Measurement-and-insightsMEASURE effectiveness to build future success.
When each campaign is completed, Ansa’s ad partners automatically provide insights by integrating and delivering sales and media results. By seeing what works best, Ansa’s clients learn, adapt, and refine future strategies.

 

 

Contact us for more information.