Ansa: Shopper Marketing Analytics

Based on daily, store-level POS-data from the largest US retailers, Ansa provides the intelligence CPGs need to plan, target and measure the impact of their shopping marketing campaigns.

Ansa: Shopper Marketing Analytics

Shopper marketers are more and more frequently tasked with driving sales at their most important retailers, and clearly their biggest challenge is to connect their online campaigns to in-store results. RSi’s Ansa solution provides the intelligence they need, based on daily, store-level POS-data from the largest US retailers in order to plan, target, and measure the impact of their shopper marketing campaigns.

Retail Solutions Inc. has partnered with the leading ad networks in Shopper Marketing to make Ansa’s automated analytics available for the world’s largest CPG companies and their agencies. By utilizing automated reporting that allows Ansa partners to understand and optimize their media in-flight based on daily, store-level POS sales data, CPGs are now enabled to empower their media partner to act on supporting the stores that are driving their product sales which can ultimately provide a powerful boost to a shopper marketing campaign.

How Ansa works?

Access to data
  • »RSi is trusted to host daily store and item-level data on behalf of leading retailers and CPGs; this data enables analysis and measurements that few can achieve. Being a brand of RSi, Ansa can provide you with uniquely valuable insights.
Sales analytics
  • »Given the nature of POS-data, Ansa has developed proprietary methods to protect it. In the Ansa service, raw data is aggregated and indexed, so sensitive sales information never is compromised. Ansa uses a Test vs Control methodology for measurement of campaign lift, as well as historical averages to examine the whole media mix effect.
Web-based solution
  • »The Ansa user interface is accessible online and 24/7. Available at the user’s convenience, the portal logs all historical campaigns for each partner.
Automation and standardization
  • »Targeting and optimization recommendations are automated to achieve the best use of each budget.
    The reports after a campaign using Ansa are fully automated and accessible in the portal only five business days after you finished serving media.

 
We partner with best-in-class ad networks

Aki helps brands personalize advertising through the power of mobile moments. Through its unique moment marketing science methodology, Aki uncovers patterns in mobile behavior to give brands an unprecedented view of consumer needs and wants as they evolve from moment to moment. Leading brands use Aki’s moment marketing science to inform marketing strategy and drive meaningful impact on campaign metrics like awareness, engagement, foot traffic and sales. The company has offices in San Francisco, New York, Los Angeles, Chicago, and Detroit.


 

Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes. We believe that where you go defines who you are and advertisers must capitalize on these insights for meaningful marketing experiences across devices. Our technology filters and scales location data, giving advertisers access to the most accurate location events, location data, and unique devices. The data is then applied across the apps that matter most to their consumers for targeting based on rich insights. Clients are supported by our location experts or can work in an agnostic service model of their choice. Since creating the world’s first location data technology platform in 2004, Blis has grown to be a global company with 17 offices across 5 continents.
 

Catalina’s personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan.
 

Conversant is a leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and one of the world’s largest affiliate marketing network—all fueled by a deep understanding of what motivates people to engage, connect and buy.
 

A pioneer, innovator and leader in mobile ad technology for more than a decade, Crisp helps brands and retailers activate shoppers to point-of-purchase experiences through mobile devices. Focused exclusively on the mobile marketing needs of retailers and CPG’s, Crisp’s proprietary software platform delivers the targeting capabilities and shopper-enabled user experiences needed to drive measurable results in mobile shopper program engagement and sales. Crisp’s mature, vertically integrated ad technology and industry-leading product, engineering and operations teams have made it the platform of choice for many leading CPG’s and retailers.
 

News America Marketing (NAM) and ownerIQ (the Q) formed a strategic partnership to provide clients with a unique digital display solution called DYNAMIQ. DYNAMIQ is a combination of geo-scoring and shopper data that is industry leading. DYNAMIQ gives shopper marketers and brands access to 200 million+ in-market shoppers. DYNAMIQ is driven exclusively by proprietary first-party data from SmartSource.com, as this digital solution is powered by over 400+ strategic retailer and brand partnerships. Using Ansa, DYNAMIQ offers a complete digital solution to close the ROI loop, by enabling them to create store demand and increase sales.
 

Eyeview is a video marketing technology company and the industry leader in outcome-based video marketing. Eyeview delivers superior return on investment through 1-to-1 video. Through proprietary VideoIQ® technology, Eyeview easily leverages brand, product and consumer data to create and deliver 1-to-1 video ads to every consumer and ultimately drive sales. VideoIQ® provides an elemental knowledge of video variables that powers a results-driven decisioning engine, capable of making billions of decisions each day, delivering the most relevant message to every consumer across television, desktop, mobile and Facebook.
 

GroundTruth is the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally.
 

NinthDecimal is the marketing platform powered by location data. It harnesses this data to build a precise understanding of consumers’ physical world behavior. Fortune 500 companies and marquee brands activate this customer intelligence through audience targeting, measurement, insights and data licensing solutions. By filling the gap in understanding how consumers spend the majority of their time, NinthDecimal provides marketers a new model of the customer journey for impactful engagement.
 

NinthDecimal processes trillions of data points from over 230M unique devices every month to power its product suite. Location Graph™ is the most precise audience intelligence technology in the market. Location Conversion Index® (LCI®) is the leading offline attribution solution with over 200 integrated media and advertising partners. NinthDecimal’s unique household to device matching capability bridges online and offline data, powering omni-channel offerings that include partnerships with leading companies. NinthDecimal has been recognized as one of the most rapidly growing, innovative companies.
 

Through their intelligent retailer level targeting, Valassis Digital generates demand by prioritizing media to stores that carry the product(s). They then serve media only to stores that have the item(s) available, allowing to optimize and drive ROI during the campaign using real-time POS data. The resulting measurement of the program based on real-time in-store sales. Their objective is to eliminate media dollars being spent against areas where the product cannot be purchased. Valassis Digital leverages RSi’s POS and inventory data by targeting stores with high indexing sales to maximize the efficiency of media spend and ROI.
 

Verve has always recognized the potential of mobile and its unique ability to reach people no matter where they choose to go. Since day one, Verve set out to create a dynamic location mobile marketing platform to help advertisers, large and small, utilize the power of connecting with consumers on their devices in real time. Verve’s mobile experts continue to invent and build solutions with consumer engagement as a guiding principle. Harnessing the power of location-context mobile data, Verve believes that mobile advertising is more than a message; it is an experience that connects consumers with the brands, publishers, and moments they value.
 

The RSi Advantage

When using Ansa, you will:
  • »Use campaign specific, historical sales data to inform planning and targeting, ensuring that the budget is used efficiently and wisely.
  • »Optimize performance during each campaign by tapping into automatic, real-time insights.
  • »Gain standardized, automatic sales analytics and measurement to continuously prove and improve your campaigns’ value.

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