Ansa: Shopper Marketing Analytics

Based on daily, store-level POS-data from the largest US retailers, Ansa provides the intelligence CPGs need to plan, target and measure the impact of their shopping marketing campaigns.

Ansa: Shopper Marketing Analytics

Shopper marketers are more and more frequently tasked with driving sales at their most important retailers, and clearly their biggest challenge is to connect their online campaigns to in-store results. RSi’s Ansa solution provides the intelligence they need, based on daily, store-level POS-data from the largest US retailers in order to plan, target, and measure the impact of their shopper marketing campaigns.

Retail Solutions Inc. has partnered with the leading ad networks in Shopper Marketing to make Ansa’s automated analytics available for the world’s largest CPG companies and their agencies. By utilizing automated reporting that allows Ansa partners to understand and optimize their media in-flight based on daily, store-level POS sales data, CPGs are now enabled to empower their media partner to act on supporting the stores that are driving their product sales which can ultimately provide a powerful boost to a shopper marketing campaign.

How Ansa works?

Access to data
  • »RSi is trusted to host daily store and item-level data on behalf of leading retailers and CPGs; this data enables analysis and measurements that few can achieve. Being a brand of RSi, Ansa can provide you with uniquely valuable insights.
Sales analytics
  • »Given the nature of POS-data, Ansa has developed proprietary methods to protect it. In the Ansa service, raw data is aggregated and indexed, so sensitive sales information never is compromised. Ansa uses a Test vs Control methodology for measurement of campaign lift, as well as historical averages to examine the whole media mix effect.
Web-based solution
  • »The Ansa user interface is accessible online and 24/7. Available at the user’s convenience, the portal logs all historical campaigns for each partner.
Automation and standardization
  • »Targeting and optimization recommendations are automated to achieve the best use of each budget.
    The reports after a campaign using Ansa are fully automated and accessible in the portal only five business days after you finished serving media.

We partner with best-in-class ad networks

[24]7.ai makes it simple for consumers to connect with companies to get things done.  We blend artificial intelligence with human intelligence to dramatically improve customer experience and are headquartered in San Jose, California with offices, R&D centers, and contact centers around the world.

 

Aki helps brands personalize advertising through the power of mobile moments. Through its unique moment marketing science methodology, Aki uncovers patterns in mobile behavior to give brands an unprecedented view of consumer needs and wants as they evolve from moment to moment. Leading brands use Aki’s moment marketing science to inform marketing strategy and drive meaningful impact on campaign metrics like awareness, engagement, foot traffic and sales. The company has offices in San Francisco, New York, Los Angeles, Chicago, and Detroit.

 

Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes. We believe that where you go defines who you are and advertisers must capitalize on these insights for meaningful marketing experiences across devices. Our technology filters and scales location data, giving advertisers access to the most accurate location events, location data, and unique devices. The data is then applied across the apps that matter most to their consumers for targeting based on rich insights. Clients are supported by our location experts or can work in an agnostic service model of their choice. Since creating the world’s first location data technology platform in 2004, Blis has grown to be a global company with 17 offices across 5 continents. Blis’ clients include all major holding companies as well as leading brands in top verticals including Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot.

 

Catalina’s personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan.

Chicory is an NYC-based tech firm and the expert in content-to-commerce for grocery. Its signature “Get Ingredients” button can be found on over 1,350 recipe websites, including Taste of Home, Delish, Betty Crocker and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like General Mills and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.

 

Conversant is a leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and one of the world’s largest affiliate marketing network—all fueled by a deep understanding of what motivates people to engage, connect and buy.

 

Emodo is Ericsson’s data activation and monetization platform. At the core of Emodo is its Carrier Intelligence technology, a proprietary platform that combines machine learning with exclusive data from mobile carriers. Emodo’s Carrier Intelligence produces the most persistent, accurate data available to power digital advertising solutions through the Emodo Ad Marketplace and the Emodo Ad Intelligence suite of products. Emodo delivers highly accurate media and audience solutions to advertisers, powerful insights to business leaders and effective monetization programs for mobile carriers.

 

Back in 2009, Foursquare invented the check-in. Today, those 13+ billion check-ins are the foundation of our powerful, proprietary Pilgrim technology that helps make sense of where phones go for the more than 150,000 partners who have registered to use our developer tools, including Uber, Tencent, Apple, Samsung, and Twitter.

 

 

Trust is rare in today’s digital advertising landscape. Goodway Group is the programmatic partner to change that. We guide digital advertising that drives campaign performance and use programmatic expertise to enhance media efficiency. Unlike other advisors who tell you only what you want to hear, we’re proud to be completely independently owned and operated, so we can provide smart, straightforward recommendations aimed to meet your specific needs – and no one else’s. Through managed planning and buying services across all paid digital media, Goodway delivers trustworthy marketing expertise and authentic results because we know the truth is what matters most.

 

GroundTruth is the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally.

 

Inmar helps leading Fortune 500 companies and emerging brands stay relevant and propel growth while providing their consumers with personalized and precision-driven tools to save money, improve health and safety, and more conveniently go about their lives. Inmar’s holistic portfolio of media products enables advertisers to access a variety of intelligent tools, including its influencer media platform, conversational commerce (chat-based media), audience extension and on-site digital media for retail. As a trusted intermediary for over 35 years, Inmar has served retailers, manufacturers, healthcare providers, government and employers as their trusted intermediary and helped them redefine innovation.

 

InMarket is the leader in digital advertising and predictive location solutions that help brands sense and respond to consumer needs in real-time. Since 2010, inMarket has helped thousands of brands leverage SDK-derived, opt-in consumer data to better understand who consumers are, why they make decisions and how best to reach them.With InMarket’s suite of solutions, brands can better understand consumers, activate real-time digital advertising in the moments that matter and generate better campaign attribution. InMarket’s Moments solution drives an average of 5x the performance of traditional digital media and was a key factor in winning Best Mobile Marketing Platform at the 2019 Digiday Awards.InMarket, headquartered in Los Angeles, has offices in Atlanta, Bentonville, Chicago, New York and San Francisco. For more information, visit www.inmarket.com.

 

LoopMe closes the loop on brand advertising. We solve attribution in real time, use AI to optimize media delivery and create measurable, incremental uplift against sales and other marketing goals. LoopMe work with 9 out of 10 of the world’s leading brands and execute campaigns across 50 countries.

 

Meredith Corporation has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms—including broadcast television, print, digital, mobile and video—to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

 

MiQ is an independent marketing intelligence company with the people and technology that help businesses win. It is our vision to reimagine the value of marketing by connecting data and discovering insight to drive business outcomes.

 

MobileFuse is one of the largest U.S. in app advertising and DOOH platforms, serving leading organizations across the retail, food & beverage, restaurant, tourism, government, and healthcare industries. MobileFuse empowers brands and marketers by reaching highly curated and receptive audiences via its unique solutions combining moments-based targeting, patent pending location verification, custom and impactful creative, and data-driven insights at scale. Founded in 2009, MobileFuse is headquartered in New York City and has offices throughout the U.S. For more information, visit https://mobilefuse.com/.

 

Our complete shopper media offering is built on an unmatched understanding of consumers in the Shopper-first era. Whether their path to purchase is planned with newspaper inserts or made in the moment at-shelf featuring the latest in digital coupon technology, our data-driven strategies seamlessly guide consumers through every moment of decision.

 

Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is also the leading digital audio advertising platform in the U.S. Through its own Pandora service, its AdsWizz platform, and third party services, such as SoundCloud, the Company connects brands to the largest ad-supported streaming audio marketplace in the country. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.

 

RichContext was built on the values of challenging norms while seeking meaningful change that leaves an enduring impact. Founded in 2016 by a group of three, the team has rapidly grown to 30+ employees in locations across the nation. Now serving the world’s largest & most recognized brands, RichContext blends proficiency in technology & data-driven design to develop integrated solutions that drive results.

 

Shopkick is the fun and easy way to earn free gift cards for everyday shopping.​ ​Millions of people use Shopkick every day to discover new products, plan shopping trips and earn rewards online, in their app, and in stores everywhere. To create the best shopping experience for our users, we partner with major retailers and brands, including Best Buy,​ eBay, Groupon​, Hallmark, ​Hotels.com,​ Kellogg’s, Marshalls, P&G, Starbucks, TJ Maxx, and many more. ​For brands and retail partners, we provide high consumer engagement along the entire path to purchase. Our unique pay for performance model has been proven to deliver high ROI, driving incremental traffic, product visits, and sales.

 

SRAX Shopper is a data driven technology company that is leading the way into the new data economy with our permission first BIGtoken data platform.  Create 360 degree, full consumer journey insights and custom audiences around attributes like online grocery shoppers, millennial moms and activate in a future proof, regulatory compliant manor for your brands.  Permission first, consumer powered, accurate data means higher performance and efficiency.  The largest global CPG companies are utilizing our next generation media and data activation, insights, and offer delivery products to drive results.

 

Through their intelligent retailer level targeting, Valassis Digital generates demand by prioritizing media to stores that carry the product(s). They then serve media only to stores that have the item(s) available, allowing to optimize and drive ROI during the campaign using real-time POS data. The resulting measurement of the program based on real-time in-store sales. Their objective is to eliminate media dollars being spent against areas where the product cannot be purchased. Valassis Digital leverages RSi’s POS and inventory data by targeting stores with high indexing sales to maximize the efficiency of media spend and ROI.

 

Verve has always recognized the potential of mobile and its unique ability to reach people no matter where they choose to go. Since day one, Verve set out to create a dynamic location mobile marketing platform to help advertisers, large and small, utilize the power of connecting with consumers on their devices in real time. Verve’s mobile experts continue to invent and build solutions with consumer engagement as a guiding principle. Harnessing the power of location-context mobile data, Verve believes that mobile advertising is more than a message; it is an experience that connects consumers with the brands, publishers, and moments they value.

The RSi Advantage

When using Ansa, you will:
  • »Use campaign specific, historical sales data to inform planning and targeting, ensuring that the budget is used efficiently and wisely.
  • »Optimize performance during each campaign by tapping into automatic, real-time insights.
  • »Gain standardized, automatic sales analytics and measurement to continuously prove and improve your campaigns’ value.

Ready to Rule?

Let us show you how RSi can help power your growth & profitability.

Request a Demo