Retail Execution Optimization: Go to Market

Using daily, store-level sales data, REO helps CPG companies to optimize their retail execution programs to significantly improve sales, while increasing the transparency and ROI of in-store investments.

Retail Execution Optimization: Go-To-Market

Today, CPG manufacturers invest hundreds of millions to optimize their strategies in retail stores. While empirical evidence supports tremendous levels of value creation from these activities, most companies are unable to clearly and factually evaluate the ROI of these programs, and lack the data foundation to understand where to focus. Add to that trading partner relationships involving retailers, suppliers, and broker teams, and the situation becomes even more complicated.

RSi’s Retail Execution Optimization (REO) solution, collects systematic, intervention-level information about retail execution programs and ties it with actual store-level, daily sales data in order to bring unparalleled transparency to this area of investment.

From building the optimal routing plan and determining the ideal visit based on near-real time data, to supporting comprehensive ROI mechanisms and building a constant, automated improvement loop, REO from RSi enables its customers to build up the productivity and effectiveness of in-store investments to dramatically grow the sales these programs create. Additionally, REO offers continuous best practices via RSi’s industry experts – all with retailer, broker and data experience.

The workflow combines the power of data, improved store execution and an intuitive process cloud:
  • »Field Data Capture: Records all field team activity by type, using RSi reports or any mobility solution.
  • »Integrated Closed Loop: Intervention data is inputted (from the field) and fed back into measurement tool.
  • »Current Process Analysis: Standard measurement establishes a baseline to identify areas of opportunity.
  • »Insights for Action: Tailored recommendations direct ‘next best action’ for store visits, and drive value.
  • »Comprehensive Data Source: App learns and logs compelling store information of what is working best.

CPG manufacturers that use RSi’s Retail Execution Optimization will gain unparalleled insights and relevant analysis through rigorous methodologies, to transform in-store effectiveness, while empowering field teams to drive more productive profitability.

The RSi Advantage:

*Programs deliver ~3x return on customer investments.
*3%-8% positive effect on incremental sales.
*Device agnostic with initial consultancy from team of experts.

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