What can Ansa bring to your campaigns?
Ansa, powered by RSi, brings store-level POS data to life for your digital Shopper Marketing campaigns. Our automated solutions for ad networks, media agencies and trading desks enable planning, targeting, optimization and measurement to impact in-store sales. When using Ansa, you will:
Optimize performance during each campaign by tapping into automatic, real-time insights.
Gain standardized, automatic sales analytics and measurement to continuously prove and improve your campaigns’ value.
Marketers need to spend their Shopper Marketing dollars smarter and want to close the loop between online advertising and in-store sales.
CPGs don’t have bandwidth to provide store-level analytics on every single campaign to their agencies.
Media buyers can’t easily access raw POS-data required to provide planning, execution and end-of-campaign analytics themselves.
Ansa helps you plan, target, optimize and measure campaigns based on daily POS analytics, without direct access to raw POS-data.
Ansa converts the best store locations to relevant geo lists for partners to use in the media buying process.
All the CPG does: ask for “Ansa inside every campaign” for a standardized, automated and scalable solution to measure every Shopper Marketing campaign.