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Featured Customer

Scheringplough

What is invaluable about Retail Solutions approach is the community of learning, so we all don’t learn in parallel and we all don’t make the same mistakes.

- Kim Kingsley, Customer Logistics Manager, Schering-Plough Corporation

Category Development

Category Review

Retail Solutions Category Reviews assist retailers and suppliers to collaboratively manage product categories through a focus on understanding consumer-driven demand data. These services provide trading partners with the information and analytic insights needed to drive enhanced business results.

For many category captains, the prospect of delivering a category review means the difficult and time-consuming process of sifting through volumes of retail data. Many consumer goods companies—even those with a strong commitment to the principles of category management—struggle to find the time and the resources to deliver a comprehensive category review.

Retail Solutions Category Reviews leverage proven processes and templates that focus on developing a deep understanding of the consumer and the competitive environment. Backed by the technology infrastructure needed to handle large volumes of retail data, Retail Solutions consultants deliver fully-populated category review templates, complete with narrative highlighting key issues and opportunities. This allows category management personnel to focus on devising the strategies and tactics that will drive future results.

Category review is only as good as the information and the processes used to create it – and so are its benefits. With Retail Solutions Category Review, you can maximize the potential of your relationship with your trading partners by developing a comprehensive, insightful set of analyses. Each Retail Solutions Category Review leverages:

  • Multiple sources of data
    • Through our comprehensive suite of solutions, Retail Solutions has the ability to integrate critical demand data from multiple sources to give a comprehensive, strategic overview of category performance
  • Proven Templates
    • Designed to summarize large volumes of retail data to deliver key insights
    • Refined through more than five years of application across nearly 100 different product categories
  • Proven Process
    • Employs a simple and efficient approach—not time-consuming
    • Focuses on strategic issues impacting the business
  • Industry Experience
    • Retail Solutions team of category review consultants bring years of experience in retailing and consumer packaged goods

Retail Solutions applies a complete, proven framework to each category review, including:

  • Process design and facilitation
  • Analytical template design
  • Historical data population
  • Presentation of key findings
  • Strategic plan development

Find out more about Retail Solutions Category Review

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