Why did you adopt the Retail Solutions algorithm?
Food Lion is testing a program that will give suppliers such as PepsiCo access to consumer data and purchase forecasts. “We’re moving to a consumer-driven supply chain,” said an official with Delhaize America during the Supply Chain Conference sponsored by GMA and the Food Marketing Institute. “And if you’re serious about a consumer-driven supply chain, you’ve got to react to what the consumer wants and to forecasts of consumer demand as opposed to just reacting to pulls from the warehouse [to stores].”
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