A new era of retail collaboration finds suppliers managing their products in a granular fashion, and responding instantly to any issues that might arise, says Cedric Guyot, vice president of marketing with Retail Solutions.
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Featured Customer
Lora Cecere, AMR:
Why did you adopt the Retail Solutions algorithm?
J.P Brackman, P&G:
It was easy. Their algorithm was out-performing ours. We tested theirs against ours and found that their systems was detecting 5-8x more OOS conditions than we were getting from our algorithm. [...] We were able to improve the ROI on the technology
to 5x original
expectations.
-J.P Brackman, Procter & Gamble, in AMR Research, Procter & Gamble Takes Action on Out of Stocks.
December 2007
Managing All the Way to the Retail Shelf
June 7th, 2010