2010: Six Predictions for Downstream Data

Lora Cecere, one of the leading analysts in the consumer packaged goods industry, gives a perspective on how operational retailer data will shape the industry in 2010.
“A downstream data information layer is a requirement to build outside-in or demand-driven processes. As companies accelerated their adoption of demand-driven processes in 2009, the use of downstream data increased. Although this isn’t happening fast enough for application providers in today’s crowded technology market, it is happening. Ever so slowly, the market is moving forward. It’s becoming a reality.”
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