Lora Cecere, AMR:
Why did you adopt the Retail Solutions algorithm?
J.P Brackman, P&G:
It was easy. Their algorithm was out-performing ours. We tested theirs against ours and found that their systems was detecting 5-8x more OOS conditions than we were getting from our algorithm. [...] We were able to improve the ROI on the technology
to 5x original
expectations.
-J.P Brackman, Procter & Gamble, in AMR Research, Procter & Gamble Takes Action on Out of Stocks.
December 2007
“Consider products from Retail Solutions to sense retail compliance on mass-merchant and drug-channel floor displays. The gap between retail planning and store execution is large and will not be closed any time soon. As a result, CP companies need to build compensating processes to sense out-of-compliance situations and automate alerts to the sales force for resolution.”
